Clean break from misconceptions. JULIE Finch-Scally is on a mission to change the perception of cleaners. Now 70, she started cleaning 19 years ago when she quit her job at a bank. Ms Finch-Sally worked for a cleaning agency but soon decided she could do it better alone.
"I could see that it was not really as efficient as it could be," She said.
She founded Duster Dollies and is recruiting franchisees.
Ms Finch-Scally said people underestimated the value of a good cleaner.
"It is a real at to be a good cleaner. You need people who can see dirt," She said. Ms Finch-Scally said there was a growing demand as people sought to outsource aspects of their lives in pursuit of a better work/life balance. She said she was annoying to learn some hotel chains had unreal expectations of cleaners, expecting them to clean in limited time.
"The problem is many people don't understand how long it takes to do a thorough clean," she said. "They notice when the clean is not done well, but they cannot appreciate the time it takes to do the job properly."